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The rise of conversational marketing and chatbots

The rise of conversational marketing and chatbots

Customers are quite demanding when choosing a particular product but they also Re-think when they converse with other businesses with conversational marketing. Businesses also strive to keep pace with the customers that fickler from product to product. We are well aware that the companies are inclined towards the voice of the masses. The increasing demand for engagement and customer satisfaction is the main tool to grow. Traditional and old companies are unable to match the pace of the fast-growing world with Artificial Intelligence. Hence Artificial intelligence and Automation are quite important for quick communication devices.

The top business leaders and the ones who are at the top of companies (the decision makers) are believing in the rise of conversational marketing and investing more in the development of chatbots. Let us understand what chatbots are and how they can help us.


Chatbots are one of the most crucial ways of automating customer communication and making it more accessible. The process becomes simpler and faster. The chatbots basically chat with the users in the natural language with the component of voice or text. The tool is indeed exciting for user experience. This builds an environment that is more trustworthy than before.

With the increased demand for the messaging app, chatbots are acting as a new frontier for marketing aspects. Before jumping ahead let us understand the concept of chatbot marketing.

The rise of conversational marketing and chatbots

Chatbot Marketing:

Chatbot marketing is an innovative form of marketing that uses chatbots to boost services with the TMS (targeted messaging system), this helps in increasing brand visibility, enhances customer engagement and automates lead generation. The chatbot is for marketing by engaging with potential clients for the sale part. According to vivid research done by the salesforce team, 52 percent of customers love to switch vendors if the company fails to provide a personalized experience. Also, 65 percent of Business-to-business stakeholders are very likely to do the same when the company reaches out to them.

Brands are now implementing chatbots on a crucial basis for connecting them with the applications like Facebook, Snapchat, telegram and WhatsApp. 69 per cent of consumers used to save businesses for saving billions of their business. The chatbot is the conversational AI, as their uses are increasing through Conversation marketing. Chatbot conversation marketing technique is the growing technique of 2023. Let us dive and understand the reason for the strength of the future of marketing.

Here are a few benefiting reasons why chatbot conversational marketing is useful:

  • You can redirect the chatbot to the users and they can directly chat with the lead. This will increase the conversation ratio and hence customer engagement will automatically increase.
  • You can answer the FAQs like a specialist and also go through the complicated queries using chatbot conversational marketing.
  • You can send updates of products, special promotion advertisements, and personalized discounts via different messaging channels and also switch to a newsletter thing.
  • When shopping carts take an abundant rate, you can lessen them by chatbot conversational marketing.
  • Retention rate is the biggest question mark for any brand; hence you can smooth them by finishing the right conversation with your customers.

Here are some useful tips on how a chatbot can do marketing for you:

  • Increase lead generation. If you can enhance your chatbot to ask something like, hi may I know if you have any questions? Or welcome to the page of this particular brand These simple ping creates relations with the customer. This helps in attracting the visitor by giving them a chance to interact. There is a huge power of conversational marketing as it helps in believing the right value of a product and what you want to purchase. You can determine the potential leads with a quality-developed chatbot using conversational marketing.
  • A conversational chatbot marketing saves time and money. A chatbot helps the business to scale through marketing conversation with the help of minimum efforts and minimum resources. The days are really gone when business hours were a crucial parameter. All you need is to be smart for providing the best customer service when they need it at their comfort of time. Be it 8 in the evening or 4 in the morning. Chatbot conversational marketing is active all the time.
  • You can boost customer engagement as the chatbot helps to retain the customer. This helps in customer retention for a longer duration of time. They engage and help them to hook up customers for a longer duration of time. Around 5 billion users increase the chances to communicate with a direct targeted audience on a wide global scale.
  • The chatbot uses data for analysis, hence you can recognize the audience and target their families and friends. This helps in collecting valuable customer information such as address, taste, likes and dislikes. This helps in Auto Qualification of leads and helps in sales instantly. The chatbot intervention technology has made it much easier by automating leads.

Click for more: What is ChatGPT and how can you use it?


Can chatbots have the ability to reduce customer service costs?

Chatbots can also work in off hours, hence can save huge potential costs. Even on holidays and off-shifts, you can save the sum and go for cost-cutting.

In what ways a chatbot can enhance productivity?

It can effectively solve the workflow and automate conversation marketing. This doesn’t only cut the human cost but also makes the brand efficient. Hence you can enhance the productivity of your brand using chatbot conversational marketing


The chatbot conversational marketing technique gives a boost to the company and brands by solving most of their problems. A chatbot can bring revolution in conversational marketing by making the conversation precise, crisp and every time available. This operational benefit is cost friendly to the company and brand.

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